General

THE DIRECT MAIL PATH TO CLIENT RETENTION Client retention is key to success. Existing clients are a viable source of repeat business—and that business comes in at a much lower marketing cost since you don’t have to spend money to find those customers and tell them what you do. Even if past clients aren’t ready …

Power Tools | December 2024 Read More »

BUSINESS TIPS       4 STEPS TO DIAL UP YOUR MARKETING TO THE NEXT LEVEL   The goal of any marketing communication is to capture the prospects’ attention and get them to ask for additional information or a meeting. To get your marketing to perform like that, the experts say you should pay attention …

Essential Hacks | December 2024 Read More »

IS A NEW OR PRE-OWNED HOME RIGHT FOR YOU?     Are you a homeowner looking to move to a bigger, smaller, or just a different property? Or a first-time homebuyer looking for more choices? You may be wondering how you’ll be able to find the home you want. The answer could be to widen …

Home & Wealth | December 2024 Read More »

QUOTE OF THE WEEK “I once wanted to become an atheist, but I gave up—they have no holidays.”—Henny Youngman, American comedian   NATIONAL MARKET UPDATE Pending Home Sales (signed contracts on existing homes) rose in October for the third straight month and are more than 5% up from last year. The National Association of Realtors …

Inside Lending | Market Snapshot for the Week of December 2, 2024 Read More »

6 WAYS TO DE-STRESS AND GET MORE DONE Stress is an unhealthy emotion. When stress is your response to a work situation, you may think it helps you get things done—faster, if not better. But instead of powering productivity, stress diminishes it—by wasting energy on worry and fear, instead of focusing all of it on …

Power Tools | November 2024 Read More »

BUSINESS TIPS       THE 8 KEYS TO POWERFUL PERSONAL BRANDING   As a real estate agent, the primary product you’re selling is yourself. That makes your personal brand your most valuable asset—it’s what sets you apart from other agents and makes you stand out in your market. Building your personal brand takes effort …

Essential Hacks | November 2024 Read More »

4 COMMON FINANCIAL MISTAKES AND HOW TO AVOID THEM     Managing finances is something we have to do our entire lives. In order to get the most out of the money we earn, we need to develop some healthy habits around managing finances now and planning for financial situations in the future. But to …

Home & Wealth | November 2024 Read More »

QUOTE OF THE WEEK “When we ask for advice, we are usually looking for an accomplice.”—Saul Bellow, American novelist   NATIONAL MARKET UPDATE A nice bump in September buyer activity sent Pending Home Sales up more than 7% to their highest level since March. This index of signed contracts on existing homes is now ahead, …

Inside Lending | Market Snapshot for the Week of November 4, 2024 Read More »

HOW TO UP YOUR COMMUNICATIONS GAME Effective communications begin with the right mindset. Instead of thinking “I’m here to sell,” switch to “I’m here to help.” Being able to help requires two-way understanding— you have to understand your prospects’ needs, and they have to understand how you meet those needs. That requires being an effective …

Power Tools | October 2024 Read More »

BUSINESS TIPS       THE CHECKLIST TO PREP FOR LISTING PHOTOGRAPHY   Pretty much all home shopping today begins on the internet. That’s why listing photography is more important than ever. Here’s a checklist of things you can do before the shoot to make sure your listing photographs are the best they can be. …

Essential Hacks | October 2024 Read More »