General

Whether you’re styling a new room, renovating an existing one, or simply hoping to bring some fresh style to your home, putting together an aesthetically pleasing space can be a challenge. That’s when some people will start to consider hiring a professional to help them out.

It’s not unusual for professionals to balk at the thought of mastering video marketing, even in a world where there are teenagers pulling in millions of views on YouTube. While those two types of videos are very different, there is still much marketers can learn from these young YouTubers.

Both phone calls and emails can be essential for communicating, but each has its place. How do you decide when a phone call is appropriate, and when an email would be better? Here are a few guiding principles.

There is little more frustrating than pouring your energy into a property that just won’t sell — especially in a seller’s market! But if you’re stuck with a stubborn listing, don’t give up hope. All you have to do is identify what is standing between the property and a sale, and then make adjustments.

So much of succeeding in the real estate business depends on your reputation. Here are three guiding principles to follow for building a reputation as a buyer’s agent that will bring in business.