General

A few years ago, using video in your marketing would put you ahead of the curve. These days, if you aren't using it, you're behind. Video has gone from a standout feature in a marketing strategy to a staple.

Uh oh... it's that two o'clock slump. Everybody knows how it feels to come back from lunch and realize you're practically falling asleep at your desk. At that point, it's too easy to just check out and coast through the last few hours. But those hours can still be valuable if you know how to use them.

The right buyer is out there, looking for a home just like the one your seller has to offer. The question is: Will that buyer find you? No matter how perfect the property is, step one is getting eyes on the listing. Follow these three tips for maximizing your listing exposure. Be smart with social. You’re […]

Whether your homebuyer is 25 or 52, you're here to help them lock down the home of their dreams. But depending on their age group, your buyer may be facing down different obstacles. Being aware of that can help you be the best guide on this home buying journey, no matter their age. For aspiring homebuyers to those ready to retire, follow these tips to help your buyers.

Here's your market update for the week of February 25, 2019.

Be prepared to fall in love with this custom-crafted, nearly 3,200 sq. ft. two story home on a semi-private half-acre lot in Crystal Lake, IL. Contact Rick O’Connor with Realty Executives today for a showing at 815-477-3000 Ex. 104, or visit rickoconnorgroup.com and contact the Jim Passi Team at Citywide Home Loans for lending options […]

Here's your market update for the week of February 18, 2019.

Here's your market update for the week of February 12, 2019.

Home ownership is widely regarded as one of the most reliable ways to build personal wealth — but when you add up all the monthly expenses that come with owning a home, sometimes it doesn’t feel that way! If you want to be able to put more into savings or investments, reducing your monthly expenses can free up flex money. Here are a few ways you could be saving when it comes to your home.

Here's your market update for the week of February 4, 2019.