General

    QUOTE OF THE WEEK “And now we welcome the new year. Full of things that have never been.”—Rainer Maria Rilke, Austrian poet and novelist     NATIONAL MARKET UPDATE   The Pending Home Sales measure of signed contracts on existing homes headed up in November for the fourth month in a row, nearly 7% […]

THE DIRECT MAIL PATH TO CLIENT RETENTION Client retention is key to success. Existing clients are a viable source of repeat business—and that business comes in at a much lower marketing cost since you don’t have to spend money to find those customers and tell them what you do. Even if past clients aren’t ready […]

BUSINESS TIPS       4 STEPS TO DIAL UP YOUR MARKETING TO THE NEXT LEVEL   The goal of any marketing communication is to capture the prospects’ attention and get them to ask for additional information or a meeting. To get your marketing to perform like that, the experts say you should pay attention […]

IS A NEW OR PRE-OWNED HOME RIGHT FOR YOU?     Are you a homeowner looking to move to a bigger, smaller, or just a different property? Or a first-time homebuyer looking for more choices? You may be wondering how you’ll be able to find the home you want. The answer could be to widen […]

QUOTE OF THE WEEK “I once wanted to become an atheist, but I gave up—they have no holidays.”—Henny Youngman, American comedian   NATIONAL MARKET UPDATE Pending Home Sales (signed contracts on existing homes) rose in October for the third straight month and are more than 5% up from last year. The National Association of Realtors […]

6 WAYS TO DE-STRESS AND GET MORE DONE Stress is an unhealthy emotion. When stress is your response to a work situation, you may think it helps you get things done—faster, if not better. But instead of powering productivity, stress diminishes it—by wasting energy on worry and fear, instead of focusing all of it on […]

BUSINESS TIPS       THE 8 KEYS TO POWERFUL PERSONAL BRANDING   As a real estate agent, the primary product you’re selling is yourself. That makes your personal brand your most valuable asset—it’s what sets you apart from other agents and makes you stand out in your market. Building your personal brand takes effort […]

4 COMMON FINANCIAL MISTAKES AND HOW TO AVOID THEM     Managing finances is something we have to do our entire lives. In order to get the most out of the money we earn, we need to develop some healthy habits around managing finances now and planning for financial situations in the future. But to […]

QUOTE OF THE WEEK “When we ask for advice, we are usually looking for an accomplice.”—Saul Bellow, American novelist   NATIONAL MARKET UPDATE A nice bump in September buyer activity sent Pending Home Sales up more than 7% to their highest level since March. This index of signed contracts on existing homes is now ahead, […]

HOW TO UP YOUR COMMUNICATIONS GAME Effective communications begin with the right mindset. Instead of thinking “I’m here to sell,” switch to “I’m here to help.” Being able to help requires two-way understanding— you have to understand your prospects’ needs, and they have to understand how you meet those needs. That requires being an effective […]