Technology: How to Master Video

It’s not unusual for professionals to balk at the thought of mastering video marketing, even in a world where there are teenagers pulling in millions of views on YouTube. While those two types of videos are very different, there is still much marketers can learn from these young YouTubers. They’re cleaning up in the video space because they know what a video needs to be entertaining, emotional, informative, or some combination of those things.

The internet is packed with content these days, so if you can’t grab people’s attention and keep it, they’ll keep scrolling. One way to catch their attention is to create something entertaining. Too many people shy away from using humor in marketing for fear that it will make them look unprofessional. A little humor can go a long way in creating buzz around a video. Look at Blendtec’s wildly successful “Will it Blend?” series for an example.

Of course, humor isn’t always appropriate. In some cases, triggering an emotional response may be more effective. A video that’s heartwarming or uplifting can also connect with viewers and encourage them to share it with friends.

Not sure you can evoke laughter or tears with your videos? When in doubt, create something informational. The same way you convey helpful information through a whitepaper or email campaign, try delivering helpful content via video. Facebook loves a good recipe or DIY instructional!

If you manage to achieve at least one of these results for every video, you’ll be well on your way to mastering video marketing!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1284 West Northwest Hwy.
Palatine, IL 60067
Mobile: 847-899-1813
Email: jim.passi@alamedamortgage.com

Joe R. Testimonial

I am writing this letter to thank you once again for helping me with my home financing, and to share my story – how you helped me. I first applied with a local lender and after 3 months was no further along with my financing. As it turned out, the loan officer left the company without telling me. I was left with higher rates because the lender never locked my loan.

I wish I had called you first because once you took my initial application you discussed all the options, explained the process and told me when my closing would be. You didn’t ask for a lot of documentation but did follow up on the few you requested. We were able to close on time with the interest rate I was initially wanted.

Thank you for a simple fast process … I will continue to send my family and friends to you.

Joe R.