Technology: How to Master Video

It’s not unusual for professionals to balk at the thought of mastering video marketing, even in a world where there are teenagers pulling in millions of views on YouTube. While those two types of videos are very different, there is still much marketers can learn from these young YouTubers. They’re cleaning up in the video space because they know what a video needs to be entertaining, emotional, informative, or some combination of those things.

The internet is packed with content these days, so if you can’t grab people’s attention and keep it, they’ll keep scrolling. One way to catch their attention is to create something entertaining. Too many people shy away from using humor in marketing for fear that it will make them look unprofessional. A little humor can go a long way in creating buzz around a video. Look at Blendtec’s wildly successful “Will it Blend?” series for an example.

Of course, humor isn’t always appropriate. In some cases, triggering an emotional response may be more effective. A video that’s heartwarming or uplifting can also connect with viewers and encourage them to share it with friends.

Not sure you can evoke laughter or tears with your videos? When in doubt, create something informational. The same way you convey helpful information through a whitepaper or email campaign, try delivering helpful content via video. Facebook loves a good recipe or DIY instructional!

If you manage to achieve at least one of these results for every video, you’ll be well on your way to mastering video marketing!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Email: jpassi@citywidehomeloans.com

Andrea L. Testimonial

I want to thank you for making the process of establishing a loan so easy for us. As a real estate agent in Denver, I have the opportunity to work with a lot of lenders – I know the good ones from the bad ones. And YOU are definitely one of the “good ones”. For my own home purchase, you can imagine how selective I was in working with a lender on our mortgage. I am so glad that we worked with you and CityWide. It’s no secret that the process of procuring a mortgage is extremely stressful, but you made this process as smooth of a transaction that it could have been and given the fact that we lived in Denver, and Marcus was in the middle of a very hectic travel schedule, you met and EXCEEDED our expectations.

Your attention to detail, your personal attention to us and our needs, and your overall professionalism made the biggest difference and the best possible experience for our family. I will recommend you not only to my friends and family but to my clients who are looking for the highest level of service for their mortgage.

Thanks again Jim for everything you did for us. We are so happy to be back home in Naperville, and in our house, that very much feels like home.

Andrea L.