Technology: How to Master Video

It’s not unusual for professionals to balk at the thought of mastering video marketing, even in a world where there are teenagers pulling in millions of views on YouTube. While those two types of videos are very different, there is still much marketers can learn from these young YouTubers. They’re cleaning up in the video space because they know what a video needs to be entertaining, emotional, informative, or some combination of those things.

The internet is packed with content these days, so if you can’t grab people’s attention and keep it, they’ll keep scrolling. One way to catch their attention is to create something entertaining. Too many people shy away from using humor in marketing for fear that it will make them look unprofessional. A little humor can go a long way in creating buzz around a video. Look at Blendtec’s wildly successful “Will it Blend?” series for an example.

Of course, humor isn’t always appropriate. In some cases, triggering an emotional response may be more effective. A video that’s heartwarming or uplifting can also connect with viewers and encourage them to share it with friends.

Not sure you can evoke laughter or tears with your videos? When in doubt, create something informational. The same way you convey helpful information through a whitepaper or email campaign, try delivering helpful content via video. Facebook loves a good recipe or DIY instructional!

If you manage to achieve at least one of these results for every video, you’ll be well on your way to mastering video marketing!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.

Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

Jim Passi provides it ALL!

Jim Passi provides it ALL! It took me over a year to find a property that ideally met all of the needs of my family. In that time, I did extensive research and worked with several lenders. I was very surprised – and equally disappointed, that it was just as difficult to find a knowledgeable, professional, responsive and conscientious lender as it was to find our dream home! Jim is a rare gem! In an age where even satisfactory Customer Service seems harder to come by, Jim takes pride in taking “outstanding” to an unbelievable level! The property I purchased was a modest short sale (under $150K), – and nothing about that process is short! From the beginning – to EVEN AFTER THE CLOSING, Jim treated me like I was a million-dollar client 🙂 He’s the epitome of having an entire support team wrapped up in one person and I honestly don’t know how he squeezes everything into a day! He was genuinely enthusiastic in offering valuable advice, based on both his experience and expertise, which gave me solid direction to reducing my debt and increasing my assets to qualify me for the best programs and rates. He THOROUGHLY explained all of my options, consistently and expeditiously updated me throughout the process, AND was inhumanly patient with every question, every time. On top of it all, he is analytically brilliant with a head for numbers that is nothing short of amazing! Not only would I use Jim Passi for future refinancing and purchases, I refer him every chance I get!

THANK YOU for all of your dedication and concern, Jim!!

Lisa B.