Technology: How to Master Video

It’s not unusual for professionals to balk at the thought of mastering video marketing, even in a world where there are teenagers pulling in millions of views on YouTube. While those two types of videos are very different, there is still much marketers can learn from these young YouTubers. They’re cleaning up in the video space because they know what a video needs to be entertaining, emotional, informative, or some combination of those things.

The internet is packed with content these days, so if you can’t grab people’s attention and keep it, they’ll keep scrolling. One way to catch their attention is to create something entertaining. Too many people shy away from using humor in marketing for fear that it will make them look unprofessional. A little humor can go a long way in creating buzz around a video. Look at Blendtec’s wildly successful¬†“Will it Blend?”¬†series for an example.

Of course, humor isn’t always appropriate. In some cases, triggering an emotional response may be more effective. A video that’s heartwarming or uplifting can also connect with viewers and encourage them to share it with friends.

Not sure you can evoke laughter or tears with your videos? When in doubt, create something informational. The same way you convey helpful information through a whitepaper or email campaign, try delivering helpful content via video. Facebook loves a good recipe or DIY instructional!

If you manage to achieve at least one of these results for every video, you’ll be well on your way to mastering video marketing!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

To say the home buying

To say the home buying process is anything less than stressful is a felony! Jim, first and foremost, helped us cope, understand and work through every step when we bought our home. There were many, upon many moments where we needed counsel and Jim was always there. His responses were immediate and insightful. Speaking with Jim was like speaking with a friend and you knew he had your best interest in mind. So, the needed, constant communication with him never became a chore. My husband and I can say, without shadow of a doubt, that Jim was our cheerleader that motivated us to continue on (believe us, our situation was one for the books!).

Now, that we are done (yay!), and the process is over, our hands have been wiped clean; we are still going to continue our rapport with Jim. Knowing he has invested so much time with us, there is no reason to cease our relationship now. We thank Jim for getting our family to where we are today, a brand new home for our son to grow up in.

Angela & Andrew