Home Selling: Master the Open House with These 3 Facts

You can put up flyers, you can bake cookies, you can have the world’s best online listing, but once you get people in the door for an open house, your success depends not on gimmicks, but on your ability to show potential buyers that the property is right for them. One of the most effective ways to do that is to be prepared to answer those big questions that will make or break a deal. Here are three facts you should know inside and out for each property:

  1. What’s the price? You need to be able to do more than just parrot the number off of the listing. Potential buyers will be impressed if you can give them information about how the price was chosen and compare it to similar properties currently for sale. It’s also smart to be prepared to offer up estimates of monthly carrying costs, like utilities and property tax.
  2. How’s the area? Potential buyers may be curious about the local grocery stores, parks, schools, mall, and more. Is public transit easily accessible from the property? Being able to easily answer these kind of questions will help set their mind at ease.
  3. What makes this property special? Make sure you’re prepared to discuss recent renovations and appealing amenities in detail. It’s imperative to have an elevator pitch ready so you can quickly show a potential buyer what sets this property apart from other comparable ones.

Everyone says to “do your research” before an open house, but knowing what to research is half the battle! With these three topics under your belt, you’ll be prepared to wow everyone who attends your open house.

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

Jim Passi has been such a blessing

Jim Passi has been such a blessing and huge help throughout this process. I did not expect this level of professionalism nor did we expect this level of kindness when we began our home buying process. Jim was in it for the long haul. He did not just do the bare minimum; He went above and beyond to ensure we were comfortable and understanding of the home buying process. He was humorous yet stern and professional. He slowed down and explained the process for us so that we can understand everything we were getting in to and he was patient with all of our questions. People like Jim are a diamond in a pile of pebbles, we couldn’t find anyone else in his business like him that provided the level of service and expertise he has for us. This isn’t just a job for Jim, he truly cares about you and your success. Jim is our forever guy, we will forever contact him whenever we are interested in purchasing a property in the future and recommend him to anyone who is looking to purchase a home. We are forever grateful for Jim. Truly great and kind people like him are hard to find. Thanks for everything, Jim!

Javon & Alante