Home Selling: Master the Open House with These 3 Facts

You can put up flyers, you can bake cookies, you can have the world’s best online listing, but once you get people in the door for an open house, your success depends not on gimmicks, but on your ability to show potential buyers that the property is right for them. One of the most effective ways to do that is to be prepared to answer those big questions that will make or break a deal. Here are three facts you should know inside and out for each property:

  1. What’s the price? You need to be able to do more than just parrot the number off of the listing. Potential buyers will be impressed if you can give them information about how the price was chosen and compare it to similar properties currently for sale. It’s also smart to be prepared to offer up estimates of monthly carrying costs, like utilities and property tax.
  2. How’s the area? Potential buyers may be curious about the local grocery stores, parks, schools, mall, and more. Is public transit easily accessible from the property? Being able to easily answer these kind of questions will help set their mind at ease.
  3. What makes this property special? Make sure you’re prepared to discuss recent renovations and appealing amenities in detail. It’s imperative to have an elevator pitch ready so you can quickly show a potential buyer what sets this property apart from other comparable ones.

Everyone says to “do your research” before an open house, but knowing what to research is half the battle! With these three topics under your belt, you’ll be prepared to wow everyone who attends your open house.

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Email: jpassi@citywidehomeloans.com

To say the home buying

To say the home buying process is anything less than stressful is a felony! Jim, first and foremost, helped us cope, understand and work through every step when we bought our home. There were many, upon many moments where we needed counsel and Jim was always there. His responses were immediate and insightful. Speaking with Jim was like speaking with a friend and you knew he had your best interest in mind. So, the needed, constant communication with him never became a chore. My husband and I can say, without shadow of a doubt, that Jim was our cheerleader that motivated us to continue on (believe us, our situation was one for the books!).

Now, that we are done (yay!), and the process is over, our hands have been wiped clean; we are still going to continue our rapport with Jim. Knowing he has invested so much time with us, there is no reason to cease our relationship now. We thank Jim for getting our family to where we are today, a brand new home for our son to grow up in.

Angela & Andrew