Home Selling: Master the Open House with These 3 Facts

You can put up flyers, you can bake cookies, you can have the world’s best online listing, but once you get people in the door for an open house, your success depends not on gimmicks, but on your ability to show potential buyers that the property is right for them. One of the most effective ways to do that is to be prepared to answer those big questions that will make or break a deal. Here are three facts you should know inside and out for each property:

  1. What’s the price? You need to be able to do more than just parrot the number off of the listing. Potential buyers will be impressed if you can give them information about how the price was chosen and compare it to similar properties currently for sale. It’s also smart to be prepared to offer up estimates of monthly carrying costs, like utilities and property tax.
  2. How’s the area? Potential buyers may be curious about the local grocery stores, parks, schools, mall, and more. Is public transit easily accessible from the property? Being able to easily answer these kind of questions will help set their mind at ease.
  3. What makes this property special? Make sure you’re prepared to discuss recent renovations and appealing amenities in detail. It’s imperative to have an elevator pitch ready so you can quickly show a potential buyer what sets this property apart from other comparable ones.

Everyone says to “do your research” before an open house, but knowing what to research is half the battle! With these three topics under your belt, you’ll be prepared to wow everyone who attends your open house.

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1284 West Northwest Hwy.
Palatine, IL 60067
Mobile: 847-899-1813
Email: jim.passi@alamedamortgage.com

It was quite apparent that Jim works hard and cares very much about the satisfaction of his clients

My husband and I closed last week on our first home with Jim Passi and Citywide Home Loans. I received Jim’s name from a friend and I am happy to say that Jim did not disappoint. As a first-time home buyer, what we knew could fill a thimble but Jim could not have done anything to make the process easier for us. He was quick to respond to all of my questions, and there were many! He explained everything along the way, sometimes several times throughout the process. It was important to Jim that we understand everything. Jim made himself available to us as much as humanly possible and there was never a time when we were waiting more than a reasonable amount of time for an answer to any question we had. He also helped us secure an appraiser and an attorney. It was quite apparent that Jim works hard and cares very much about the satisfaction of his clients. Jim and his team helped us understand everything they needed from us to make the home purchase as smooth as possible. Jim even patiently listened while I had a bit of a meltdown midway through the loan process. He continued to reassure me along the way that everything would be ok and lo and behold, it was. My husband and I are very happy with the outstanding customer service we received from Jim and his team at Citywide Home Loans. We will gladly pass his name along in the future to friends or colleagues who are interested in buying a home. Thank you, Jim and Citywide Home Loans! It was a pleasure working with you!
Becky M.