Home Selling: Master the Open House with These 3 Facts

You can put up flyers, you can bake cookies, you can have the world’s best online listing, but once you get people in the door for an open house, your success depends not on gimmicks, but on your ability to show potential buyers that the property is right for them. One of the most effective ways to do that is to be prepared to answer those big questions that will make or break a deal. Here are three facts you should know inside and out for each property:

  1. What’s the price? You need to be able to do more than just parrot the number off of the listing. Potential buyers will be impressed if you can give them information about how the price was chosen and compare it to similar properties currently for sale. It’s also smart to be prepared to offer up estimates of monthly carrying costs, like utilities and property tax.
  2. How’s the area? Potential buyers may be curious about the local grocery stores, parks, schools, mall, and more. Is public transit easily accessible from the property? Being able to easily answer these kind of questions will help set their mind at ease.
  3. What makes this property special? Make sure you’re prepared to discuss recent renovations and appealing amenities in detail. It’s imperative to have an elevator pitch ready so you can quickly show a potential buyer what sets this property apart from other comparable ones.

Everyone says to “do your research” before an open house, but knowing what to research is half the battle! With these three topics under your belt, you’ll be prepared to wow everyone who attends your open house.

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1121 E. Main Street, Suite 121
St. Charles, IL 60174
Mobile: 847-899-1813
Email: jim.passi@alamedamortgage.com

…the most kind hearted, attentive, professional person…

What can I say about this man….he is the most kind hearted, attentive, professional person I’ve met in a long time. He made my purchase as easy and smooth as it can be. He’d call every week just to check up or just to say Hi, I don’t know many agents that do that. I remember one of the first things he said to me when we met…..It is easier to find a home than a man lol….That will stick with me for a long time. Step by step he guided me through the whole process, answered all my questions and when I felt like giving up, which was often, he encouraged me not to in so many ways. He always knew the right things to say and make me smile. When he would say, I’m here for you, no matter what day of the week it is, believe me, that is a true statement . Throughout the process, not only did I get a home, I’ve gained another friend for life. Jim is truly heaven sent and I would highly recommend him and his team in a heart beat.

Thank you Jim for the jokes, laughs, encouragement and for putting up with me 🙂 YOU’RE MY MAN 🙂

Maggie F.