How’s Your Online Reputation?

No matter what Joan Jett says, sometimes you do have to care about a bad reputation — particularly if it’s your business’s reputation. A whopping 77% of customers read online reviews before sealing the deal. Here’s how to make sure your search results aren’t driving customers away.

  • Create Online Content. If you don’t create your own online content, it’s likely that your top search results will be things that other people have written. When you get negative reviews or press, you don’t want those to be the first things to pop up on Google. Instead, ensure you control the top search results.
  • Ask for Good Reviews. If you’ve ever had a terrible restaurant experience and logged into Yelp just to complain about it, you know that people are often more motivated to leave a negative review than a positive one. That means to get positive reviews from your happy customers, sometimes you need to ask for them.
  • Respond Well to Negativity. Negativity is inevitable in the long run, so at some point, you will need to respond to an unhappy client. It’s important in those situations to respond in a way that makes the customer feel listened to and respected. And of course, make sure not to dismiss your negative reviews out of hand — they may hold something you can learn from.

If you have even one negative article on the first page of your search results, statistics show you may be losing 22% of customers as a result. Managing your reputation carefully is key!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.

Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

Andrea L. Testimonial

I want to thank you for making the process of establishing a loan so easy for us. As a real estate agent in Denver, I have the opportunity to work with a lot of lenders – I know the good ones from the bad ones. And YOU are definitely one of the “good ones”. For my own home purchase, you can imagine how selective I was in working with a lender on our mortgage. I am so glad that we worked with you and CityWide. It’s no secret that the process of procuring a mortgage is extremely stressful, but you made this process as smooth of a transaction that it could have been and given the fact that we lived in Denver, and Marcus was in the middle of a very hectic travel schedule, you met and EXCEEDED our expectations.

Your attention to detail, your personal attention to us and our needs, and your overall professionalism made the biggest difference and the best possible experience for our family. I will recommend you not only to my friends and family but to my clients who are looking for the highest level of service for their mortgage.

Thanks again Jim for everything you did for us. We are so happy to be back home in Naperville, and in our house, that very much feels like home.

Andrea L.