A few years ago, using video in your marketing would put you ahead of the curve. These days, if you aren’t using it, you’re behind. Video has gone from a standout feature in a marketing strategy to a staple. A whopping one third of the time people spend online is spent watching video. That means if you’re not using it, you’re locked away from one third of your audience at any given time. So why aren’t you taking advantage of it? Here are some of the most common complaints (and why they’re bad excuses):
- Video is too expensive. You don’t need a Hollywood production team to have great video! There are a ton of resources these days for DIY video, and video marketing companies are popping up everywhere with competitive rates.
- You aren’t comfortable on camera. With a little practice, you can hone that skill just like any other. But if you truly don’t want to be on camera, that’s fine – text-based videos can be just as successful. Plus, on platforms like Facebook, many people are viewing the video on mute anyway.
- Your industry isn’t into video. No matter what your industry is, that’s simply not true. Video has become ubiquitous across the internet, whether you’re marketing custom cupcakes or computer servers. Every industry is made up of people, and the numbers show that people like video.
Video marketing is only going to become more and more necessary. Make today the day that you create a plan to implement video into your marketing strategy.