Video is No Longer Optional

A few years ago, using video in your marketing would put you ahead of the curve. These days, if you aren’t using it, you’re behind. Video has gone from a standout feature in a marketing strategy to a staple. A whopping one third of the time people spend online is spent watching video. That means if you’re not using it, you’re locked away from one third of your audience at any given time. So why aren’t you taking advantage of it? Here are some of the most common complaints (and why they’re bad excuses):

  1. Video is too expensive. You don’t need a Hollywood production team to have great video! There are a ton of resources these days for DIY video, and video marketing companies are popping up everywhere with competitive rates.
  2. You aren’t comfortable on camera. With a little practice, you can hone that skill just like any other. But if you truly don’t want to be on camera, that’s fine – text-based videos can be just as successful. Plus, on platforms like Facebook, many people are viewing the video on mute anyway.
  3. Your industry isn’t into video. No matter what your industry is, that’s simply not true. Video has become ubiquitous across the internet, whether you’re marketing custom cupcakes or computer servers. Every industry is made up of people, and the numbers show that people like video.

Video marketing is only going to become more and more necessary. Make today the day that you create a plan to implement video into your marketing strategy.

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813

Jim and his staff have been simply GREAT!

Jim and his staff have been simply GREAT !!! They’ve been so patient, accommodating and professional, that I can’t wait to be able to sell my property or refinance it, because by then I will already know who to call !! As a first timer buyer, I had millions of questions, and Jim had to explain all the procedures like he had to explain them to a their grader kid; again, I can not say more thanks to Jim and his staff for the exceptional positive experience. I will definitely recommend his services to anyone in need of, without the fear they’d be disappointed.

Fabio C