Create a Next-level Listing

You know the listing basics: great photos, highlight the strongest features, talk about amenities… this isn’t your first rodeo. Unfortunately, there are a lot of cowboys out there with a few rodeos under their belt. So how do you go beyond the basics and make sure your listing stands out? Here are a few tips to take your listing to the next level.

  • Tell a story. Sure, you can describe a kitchen as “spacious,” or a dining room as “bright.” But by tossing out such vague descriptors, you may be appealing to a wider audience, but you’re not going to make an impression. Instead, identify exactly the kind of person who’s going to want this home, and tell a narrative that appeals to them. If you know this house is perfect for a family, talk about the features of the home that make that true.
  • Get creative. This is one of those “easier said than done” things, and certainly it’s difficult to do for every listing, but don’t shy away from clever or creative angles on a home if the idea comes to you. Unique, eye-catching photos (like aerial drone photography, for example) can help distinguish your listing in a crowd. And the right joke or gimmick can garner viral success (but be wary of making the wrong one!)
  • Let sellers get personal. Ask the homeowners what they loved most about living in this house. Then, use that in your listing. This helps potential buyers envision themselves in the house, plus the homeowners know better than anyone what makes this property shine.

You don’t need to spend a fortune on advertising to get more eyes on your listing. Instead, a little time and effort can make help your listing reach more people (including, with any luck, the future buyer!)

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.

Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

This testimony is from my

This testimony is from my experience being a first-time home buyer going through the process of purchasing a home with Jim Passi from City Wide home loans. Let me just start off by saying how reliable, courteous, genuine, informational and hardworking Jim Passi is. Jim is not like a lot of other loan officers. My house I purchased for under 160 grand, not a huge real estate deal. From experience with other loan officers they don’t want to deal with a smaller purchase or work on a loan that might be difficult. With our credit score being low and work history not at expectations I was almost positive I would have to wait a year or maybe two years before being approved and close on a house. I definitely had doubts that I would be a home owner, Jim worked hard and stayed in contact with us updating us almost every day of the process, even during evening hours and weekends during the stressful underwriting process. Communication is key and I give Jim a 5-star rating with that. I consider myself an average blue-collar hard-working guy that has experienced hardships during life. Jim was never turned away by the hardships, he was understanding of them and I feel like it made him work even harder to make this process a success.

I just successfully closed on a house with my fiancé. Jim did what I thought was impossible. Again, with our credit score being under 600 and spotty work history it was a difficult process that became a success with a lot of hard work. Jim also got me the best interest rate that was available. He was constantly checking the market and keeping me informed on what was available. He wanted me to take my time and make sure what rate was in our best interest. Jim has a cretin genuine care for his clients and speaking with him so much during this process I know he truly cares and wants to help people. Even after we closed Jim called and congratulated us with excitement. Jim made a dream come true for us that I was sure we would have to wait for. I’m just going to say if he made my dream come true with all the problems I had he can make a lot of others come true for any one in a similar situation. Jim Passi is highly recommended.

Tim A.