Create a Next-level Listing

You know the listing basics: great photos, highlight the strongest features, talk about amenities… this isn’t your first rodeo. Unfortunately, there are a lot of cowboys out there with a few rodeos under their belt. So how do you go beyond the basics and make sure your listing stands out? Here are a few tips to take your listing to the next level.

  • Tell a story. Sure, you can describe a kitchen as “spacious,” or a dining room as “bright.” But by tossing out such vague descriptors, you may be appealing to a wider audience, but you’re not going to make an impression. Instead, identify exactly the kind of person who’s going to want this home, and tell a narrative that appeals to them. If you know this house is perfect for a family, talk about the features of the home that make that true.
  • Get creative. This is one of those “easier said than done” things, and certainly it’s difficult to do for every listing, but don’t shy away from clever or creative angles on a home if the idea comes to you. Unique, eye-catching photos (like aerial drone photography, for example) can help distinguish your listing in a crowd. And the right joke or gimmick can garner viral success (but be wary of making the wrong one!)
  • Let sellers get personal. Ask the homeowners what they loved most about living in this house. Then, use that in your listing. This helps potential buyers envision themselves in the house, plus the homeowners know better than anyone what makes this property shine.

You don’t need to spend a fortune on advertising to get more eyes on your listing. Instead, a little time and effort can make help your listing reach more people (including, with any luck, the future buyer!)

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

We closed on our new

We closed on our new home a couple of weeks ago and the process couldn’t have been easier. I think selecting a new washer and dryer was more confusing! The paperwork was minimal and Jim and his staff moved quickly through every step. Jim was easy to reach and always available to answer questions. I would highly recommend Jim to anyone hoping to secure a mortgage, but especially to first time home buyers. He made the process smooth and uncomplicated.

Teresa S.