- Tell a story. Sure, you can describe a kitchen as “spacious,” or a dining room as “bright.” But by tossing out such vague descriptors, you may be appealing to a wider audience, but you’re not going to make an impression. Instead, identify exactly the kind of person who’s going to want this home, and tell a narrative that appeals to them. If you know this house is perfect for a family, talk about the features of the home that make that true.
- Get creative. This is one of those “easier said than done” things, and certainly it’s difficult to do for every listing, but don’t shy away from clever or creative angles on a home if the idea comes to you. Unique, eye-catching photos (like aerial drone photography, for example) can help distinguish your listing in a crowd. And the right joke or gimmick can garner viral success (but be wary of making the wrong one!)
- Let sellers get personal. Ask the homeowners what they loved most about living in this house. Then, use that in your listing. This helps potential buyers envision themselves in the house, plus the homeowners know better than anyone what makes this property shine.
You don’t need to spend a fortune on advertising to get more eyes on your listing. Instead, a little time and effort can make help your listing reach more people (including, with any luck, the future buyer!)