How to Sell That Problem Property

Some homes seem to sell themselves — but for every easy, breezy sale, there’s another home that’s a struggle to sell. When you come up against these problem properties, make sure to check for these common problems before you give up hope.

  • Is the house desirable? Make sure to compare the home to other local properties on the market. What kinds of houses are selling even as this property sits? If the home doesn’t measure up, some repairs or upgrades may be in order before it will tempt any potential buyers. What do those houses have that this one doesn’t?
  • Are you showcasing it properly? Even a perfect house won’t sell if you can’t properly show it off. Double check that your staging, photos, and marketing are all on point. When in doubt, clear out more furniture to create a house that feels more open, hire a professional photographer to highlight the home’s strengths, and market twice as hard.
  • Is the price right? Even if the home was priced well when the listing first went up, the longer it sits on the market, the less likely that it will sell for list price. Overpricing is a quick ticket to an unsellable property! It may be a good time to discuss re-examining the price.

It’s important to stay flexible — and to make sure your sellers know that this isn’t the kiss of death, just a sign that you may need to change tactics.

With a few tweaks to the home, the marketing, or the price, the offers could start rolling in any moment!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.

Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

I have been working with

I have been working with Jim Passi for over 20 years now and he has helped with purchasing several properties over the years. Jim and his team have always exceeded my expectations with the way they respond and stay on top of the process which can be stressful. For my most recent purchase not only did Jim surprise me on how easy he made the process, he impressed my attorney and real estate agent with his speed and professionalism. We were always getting numbers for the closing ahead of when they were needed.

Patrick O.