How to Sell That Problem Property

Some homes seem to sell themselves — but for every easy, breezy sale, there’s another home that’s a struggle to sell. When you come up against these problem properties, make sure to check for these common problems before you give up hope.

  • Is the house desirable? Make sure to compare the home to other local properties on the market. What kinds of houses are selling even as this property sits? If the home doesn’t measure up, some repairs or upgrades may be in order before it will tempt any potential buyers. What do those houses have that this one doesn’t?
  • Are you showcasing it properly? Even a perfect house won’t sell if you can’t properly show it off. Double check that your staging, photos, and marketing are all on point. When in doubt, clear out more furniture to create a house that feels more open, hire a professional photographer to highlight the home’s strengths, and market twice as hard.
  • Is the price right? Even if the home was priced well when the listing first went up, the longer it sits on the market, the less likely that it will sell for list price. Overpricing is a quick ticket to an unsellable property! It may be a good time to discuss re-examining the price.

It’s important to stay flexible — and to make sure your sellers know that this isn’t the kiss of death, just a sign that you may need to change tactics.

With a few tweaks to the home, the marketing, or the price, the offers could start rolling in any moment!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

What a way to start

What a way to start off for 2019! Thank you Jim and your team of experts on providing financing for my new home! While this may not be the first home I have purchased, it was the smoothest! From the first time we met, I knew I made the right choice. You explained the process and you kept your word on staying in touch with me and answering all my questions. Your knowledge and patience is to be admired. The professionalism you displayed by showing up on time to the closing, when no one else did, AND you stayed to the end. Thank you for your support. I will gladly recommend you to anyone I know. A great experience and a new friend! Thank you again Jim, for everything.

Blair S.