| 4 WAYS TO GET YOUR VIDEOS SEEN |
Creating videos is a great way to build ongoing relationships with your network of prospects, clients, and referral partners. It’s also an effective medium for showcasing listings, publicizing successes, and providing prospects and clients with valuable information. But none of these good things will happen if your videos don’t get seen. Here’s how to get the most viewers.
Create engaging content. If you want more people to watch your videos, high-quality video content is absolutely essential. So, work to make your videos truly worth watching. Be creative. Think about showcasing different aspects of your business. Video an interview with a colleague at your company or someone in your community, such as an appraiser, a handyman, or a real estate attorney. Take viewers on a tour through an open house. Think about doing a series of inside looks at listings and feature one per week. Talk about the home buying process for first-time buyers. Give advice on what to fix up before listing a home. Do a video on staging for sellers and another on tips for buyers in today’s market.
Optimize your exposure on YouTube. There are things you can do to make it more likely people will see your videos on YouTube. The video’s title, description, and tags should contain as many keywords as possible. Keywords are the words or phrases people would use to search for the content that’s in your video. Get help with this on TubeBuddy. Your video’s thumbnail is also important to ranking well on YouTube. The thumbnail is the photo next to the video description, and one that’s especially eye-catching will boost your video’s exposure. Visit Canva for some free thumbnail templates. For more information on improving your ranking on YouTube, check out this article on Wyzowl.
Post your video on social media so it can be readily found. When your YouTube channel is launched, share your latest videos across all your social media platforms. Social media likes video content, but to up your exposure on those sites, pay attention to two things. First, use the best hashtags for your content. For suggestions, go to All Hashtag. Second, upload your video directly to the social media post. This will dramatically boost social media views for your video. If you just post the YouTube link to your video, you are requiring the user to leave the social platform, which can be an organic traffic killer.
Post regularly and promote. Post videos on a regularly basis, weekly or biweekly if possible. Promote your YouTube channel on all your social media platforms. Invite viewers to subscribe, and then send them regular updates about your channel. These notifications will get your followers coming back, which will keep your brand top-of-mind.
