It’s important that your website sends the right message to your prospects, customers, and business partners! Here are three places to focus your energy to make that happen:
Be Willing to Invest
No one wants to overpay for something they could get for cheap. But when it comes to websites, there’s definitely a “you get what you pay for” element to it. Anyone can pay Wix twenty bucks a month for a drag & drop design — which is why they all look the same! That’s not the impression you want to give to a potential customer or business partner.
If you want your site to look professional and function effectively, the budget-friendly, do-it-yourself option isn’t your best bet. A good website will earn you money, so you need to be willing to invest in it.
Don’t Operate in a Vacuum
Having a great website is key to business success, but that doesn’t mean that a great website will do all the work for you. In order for your site to succeed, you need to know how to drive traffic to it, whether that be by utilizing social media in conjunction with your page, taking advantage of SEO strategies to make your site searchable, building email lists, or ideally all of the above and more.
Your website is a piece of the puzzle, not the whole puzzle. It can only drive business if you create the right environment for it to operate within.
Keep Up With It
Websites aren’t “set it and forget it” solutions — your website needs to be up to date with your latest information to be effective. And while your design and organization might seem perfect now, you should keep an eye on each part of your site over time to make sure you couldn’t be doing anything better. If a button isn’t performing well, different wording, placement, or color could make a difference. Do you find that people are often emailing you with a question that your website already answers? Maybe that answer needs to be moved or rewritten. Your website should be a living, growing document in order to always serve your visitors well.
Even if your website can lie dormant for a long time without misrepresenting your business, how often the site is updated can impact SEO scores, which is why updating it regularly with blogs, press releases, etc. is just as important.
Websites require constant upkeep and maintenance to succeed. Make sure you’re putting enough in to get something out!