Technology: Three Tips to Improve Your Website

It’s important that your website sends the right message to your prospects, customers, and business partners! Here are three places to focus your energy to make that happen:

Be Willing to Invest

No one wants to overpay for something they could get for cheap. But when it comes to websites, there’s definitely a “you get what you pay for” element to it. Anyone can pay Wix twenty bucks a month for a drag & drop design — which is why they all look the same! That’s not the impression you want to give to a potential customer or business partner.

If you want your site to look professional and function effectively, the budget-friendly, do-it-yourself option isn’t your best bet. A good website will earn you money, so you need to be willing to invest in it.

Don’t Operate in a Vacuum

Having a great website is key to business success, but that doesn’t mean that a great website will do all the work for you. In order for your site to succeed, you need to know how to drive traffic to it, whether that be by utilizing social media in conjunction with your page, taking advantage of SEO strategies to make your site searchable, building email lists, or ideally all of the above and more.

Your website is a piece of the puzzle, not the whole puzzle. It can only drive business if you create the right environment for it to operate within.

Keep Up With It

Websites aren’t “set it and forget it” solutions — your website needs to be up to date with your latest information to be effective. And while your design and organization might seem perfect now, you should keep an eye on each part of your site over time to make sure you couldn’t be doing anything better. If a button isn’t performing well, different wording, placement, or color could make a difference. Do you find that people are often emailing you with a question that your website already answers? Maybe that answer needs to be moved or rewritten. Your website should be a living, growing document in order to always serve your visitors well.

Even if your website can lie dormant for a long time without misrepresenting your business, how often the site is updated can impact SEO scores, which is why updating it regularly with blogs, press releases, etc. is just as important.

Websites require constant upkeep and maintenance to succeed. Make sure you’re putting enough in to get something out!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1300 East Woodfield Road, Suite 302
Schaumburg, IL 60173
Mobile: 847-899-1813
Office: 847-273-3265

I was referred to Jim

I was referred to Jim by Gary Hall my realtor. I was told that he was the best guy to go to and I would be in good hands. That couldn’t of been more true.
From the very first time I spoke with Jim, it was very apparent he was there to help me. From calls after hours, on the weekends, Jim was keeping me in the loop the whole time. He was so understanding of the stress people are under when applying for a home loan. He gave me my options and explained the pros and cons to each one. He clearly was not just out to make a quick buck. He made it seem like I was just talking to a good friend. Jim is a person that truly cares about the people behind the application he is looking at.
I couldn’t have asked for a better person to help me. I hope I will never need a home loan again as I believe I found my forever home. But if I do I will go right back to Jim no questions asked.

Kelly