Technology: Three Tips to Improve Your Website

It’s important that your website sends the right message to your prospects, customers, and business partners! Here are three places to focus your energy to make that happen:

Be Willing to Invest

No one wants to overpay for something they could get for cheap. But when it comes to websites, there’s definitely a “you get what you pay for” element to it. Anyone can pay Wix twenty bucks a month for a drag & drop design — which is why they all look the same! That’s not the impression you want to give to a potential customer or business partner.

If you want your site to look professional and function effectively, the budget-friendly, do-it-yourself option isn’t your best bet. A good website will earn you money, so you need to be willing to invest in it.

Don’t Operate in a Vacuum

Having a great website is key to business success, but that doesn’t mean that a great website will do all the work for you. In order for your site to succeed, you need to know how to drive traffic to it, whether that be by utilizing social media in conjunction with your page, taking advantage of SEO strategies to make your site searchable, building email lists, or ideally all of the above and more.

Your website is a piece of the puzzle, not the whole puzzle. It can only drive business if you create the right environment for it to operate within.

Keep Up With It

Websites aren’t “set it and forget it” solutions — your website needs to be up to date with your latest information to be effective. And while your design and organization might seem perfect now, you should keep an eye on each part of your site over time to make sure you couldn’t be doing anything better. If a button isn’t performing well, different wording, placement, or color could make a difference. Do you find that people are often emailing you with a question that your website already answers? Maybe that answer needs to be moved or rewritten. Your website should be a living, growing document in order to always serve your visitors well.

Even if your website can lie dormant for a long time without misrepresenting your business, how often the site is updated can impact SEO scores, which is why updating it regularly with blogs, press releases, etc. is just as important.

Websites require constant upkeep and maintenance to succeed. Make sure you’re putting enough in to get something out!

The Jim Passi Team at Citywide Home Loans proudly serves Illinois, Wisconsin, Michigan, Indiana, Georgia and Flordia. If you are looking to buy a home or refinance, we have you covered. Apply Now to get started.
Jim Passi - Citiwide Home Loans

Jim Passi
Regional Manager
NMLS# 158000

1121 E. Main Street, Suite 121
St. Charles, IL 60174
Mobile: 847-899-1813
Email: jim.passi@alamedamortgage.com

Jim Passi and his team are a shining example of truly taking care of your customer means

Jim Passi and his team are a shining example of truly taking care of your customer means. The level of personal attention we received through the whole process was amazing. We were in the exploration phase of looking for a home and figuring out costs when we were contacted by Jim, through a personal friend. Unfortunately, I lost my job due to COVID downsizing and we had to put our dream of owning a house on hold. Where a normal person would move on to the next customer, Jim went above and beyond and would check in every couple of weeks to every month to see how we were doing and if there was anything he could do for me and my family. I eventually found a job several months later and the first person I reached out to was Jim. Sure I could have moved on to another mortgage person or company, but the level of customer service that Jim displayed when we couldn’t even get a mortgage due to lack of income made me and my family feel like we were part of the Jim Passi family. Throughout the process of finding our dream home, Jim was in constant contact with us, listening to all of the houses we were searching for and even providing some advice about things to look out for. When we found our home Jim was still there letting us know where we were at in the loan process and what the next steps were so we were always a step ahead of the process. Jim’s team follow his example, by letting us know what was needed and responded quickly. I would definitely recommend the Jim Passi Team to anyone looking to buy a home.
Stefano M