- Have a clear CTA (call to action). Whoever reads your email should be left with a clear concept of the action you want them to take. If you give them too many options (or none at all!), you’re much less likely to get a response.
- Ask a question. If you don’t ask a question, your email recipient may not know how to respond to your email. By giving them something to answer, you make it easy for them to fire back a response.
- Keep emails short and sweet. We’re all busy, and sometimes the sight of a long-winded email can overwhelm someone before they even start reading. Keeping emails to-the-point can make it easier for people to find time to read them.
A great email motivates readers to take action! These simple tactics will help encourage them to hit that reply button and engage with you.