- Make sure you need to send it. Nobody likes getting emails that waste their time. Before you hit “compose,” make sure you’ve done absolutely everything you can on your own.
- Write an engaging subject. Don’t be afraid to use the subject line as the first sentence of the email. Tell them why you’re emailing, and give them a reason to click “open” instead of “delete.”
- Be straightforward and succinct. We’re all busy, and no one has time for a rambling email. Get straight to the point right up front, and keep the body of the email brief enough to read quickly — or they may not read it at all.
- Tell the recipient why they should care (although maybe not in so many words!) Why should this person spend their valuable time and energy on you? Make sure they know why it’s worth it to respond.
Email is a staple form of communication in the business world. But unlike a phone call or a face-to-face meeting, it’s all too easy to ignore if the email isn’t written in the right way. Learning to craft an email that grabs and keeps the reader’s attention will serve you in all facets of your business life!